KERALA TOURISM PRESENTED THE PATA GOLD AWARD 2024 FOR THE BEST DIGITAL MARKETING CAMPAIGN

 Kerala Tourism was presented the globally acclaimed Pacific Asia Travel Association (PATA) Gold Award 2024 for its Online contest "Holiday Heist" in the Digital Marketing Campaign category, at a function held in Bangkok.

      Smt. Sikha Surendran,Tourism Director,receiving the PATA Gold Award 2024. 

KERALA TRAVEL MART -2024 - 26 TO 29 SEPTEMBER 2024.

Kerala Travel Mart 2024-India's largest Tourism Buyer-seller Mart. Kerala has become a prominent Tourist Destination of India.Kerala is one state where you can find beautiful beaches,Hill stations, rivers,Back waters,Culture,& Ayurvedic Tourism and many more for the tourist, may it be domestic Tourists or Foreign tourists.Kerala has got everything what a curious tourist wants as an experience.No wonder,Kerala is called " GOD'S OWN COUNTRY".

                                                                            THEKKADY

                                                                            MUNNAR

                                                                           ALAPUZHA

RAJASTHAN YOUTH ASSOCIATION (RYA),BENGALURU -50th BOOK BANK & SCHOLARSHIP PROGRAM.

 Rajasthan Youth Association (Education & Public Service Trust), a)To build & donate a new college block at SLN College of Arts & Commerce at an outlay of Rs.3.25 crores, b) sets up Computer Tech centres, Installs water filters for government colleges & c) Provides Scholarships & books to thousands of government college students. Rajasthan Youth Association,donated 2500 sets of textbooks & note books as part of their Book Bank initiative yesterday in Bengaluru.

RYA  Bengaluru will be spending around Rs.3.25 crores to build a modern,four storey structure approximately measuring 16,000 Sq.ft at SLN College of Arts & Commerce in Kalasipalyam.This flagship project in RYA's 50th year & will be building 11 class rooms& toilet blocks.The third floor will house facilities for skill development,vocational training & coaching of students,facilities for training towards women empowerment & infrastructure " says Mr.Sanjay Lunkad,President of the Rajasthan Youth Association,Bengaluru.

The Golden Jubilee celebrations of RYA was inaugurated by Dr.C.N.Manjunath,M.P,Lok Sabha and the Guest of Honour was Mr.Padamji Khincha,Eminent Chartered Accountant & Academician.RYA also felicitated Mr.Mohanlalji Ranka,President,Sri Bhagwan Mahavir Hospital & Dr.Narpatji Solanki,Opthalmologist  & Philanthropist for their contribution to Society.

JOYALUKKAS DIAMOND JEWELLERY SHOW - THE ULTIMATE DESTINATION FOR EXQUISITE GEMS.

 Joyalukkas Diamond Jewellery Show starts from 14th August To 1st September,2024 with exquisite designs, & will feature a captivating array of stunning never before seen diamonds,uncut diamonds & precious jewellery pieces, each meticulously crafted to elegance and  innovation. Mr.Joy Alukkas, Chairman and M.D Of Joy Alukkas says,"we are excited to present a collection that is not only unique but represents the highest standards of design & Quality'.

In addition to showcasing unparalled designs & world class craftsmanship,the Diamond Jewellery Show has exceptional offers. Customers get to enjoy FREE 1 Gm Gold Coin with a purchase of Rs.1 lakh & above worth of Diamond jewellery. For those who cherish the allure of fine jewellery and are lovers of diamonds,the Joyalukkas Diamond Jewellery Show is surely not to be missed  says the Company.

GODREJ APPLIANCES UNVEILS WIDE PORTFOLIO WITH AI TECHNOLOGY FOR THE FESTIVE SEASON.

The Appliances business of Godrej & Boyce,part of Godrej Enterprises group,showcased its wide product portfolio with intelligent AI Technology that will be available in stores for consumers in Bangalore.Godrej range of appliances like washing machines,Refrigerators,& Air conditioners come with in- built  intelligence that monitors usage,senses various parameters   like ambient weather,food load,cloth load or cloth balance among others depending on the appliance & accordingly optimises the machine's performance.Given the company's commitment to energy efficiency,Godrej also has an offer INDIA'S MOST EFFICIENT REFRIGERATOR consuming less than 100 units of power per year.High efficiency 5 STAR  AIR CONDITIONERS,FRONT LOADING WASHING MACHINES and DEEP FREEZERS .The Company has also lined up a strong portfolio of  Front Load Washing Machines with a slew of exclusive offers.

Addressing the media,Mr.Kamal Nandi,Business Head & Executive Vice President-Godrej Appliances,said," We expect to maintain the 40% growth we saw in the summer quarter,in festive season as well.We are pleased to offer an extensive product lineup with intelligent,Made in India,AI Technology that optimizes performance & adds convenience".

About Godrej Appliances:Environment protection is a core value at Godrej and their products & processes are based on both human centric design & planet centric design.Both manufacturing units of Godrej Appliances became the first in India to win the Coveted Platinum Plus Green Co.certification for their pioneering eco friendly practices.The Company provides the best-in-class consumer -rated after sales service through more than 680 service centers and 4500+ Smart Buddy service experts pan India.

FICCI'S CASCADE CONFERENCE ON 'COMBATING ILLICIT TRADE: INSIGHTS,CHALLENGES & SOLUTIONS.

 Ms.Gunjan Krishna,Commissioner for Industrial Development & Director for Industries & Commerce, Govt. of Karnataka whileaddressing the captioned Conference Said,' Smuggling & counterfeiting not only finance terror groups but also undermine global security,posing severe threats to safety & economic growth.The proliferation of counterfiet products,including pharmaceuticals and consumer goods endangers public health & safety,with the WHO reporting that 1 in 10 medicines in low & middle income countries is substandard.In response,Karnataka is taking decisive action by supporting 43 GI tagged products and working closely with law enforcement to combat illicit trade".

Ms.Prabha Rao,Executive Director,South Asian Institute for strategic Affairs & Scholar ,Institute for Defence Studies & Analysis said," To combat  illicit practices,it is crucial to engage grass roots & communities & local leaders,raising awareness about their severe economic,health and societal impacts".

Mr.P.C.Jha,Advisor,FICCI CASCADE,&  Former Chairman,Central Board of Indirect Taxes &  Customs said," It needs to be highlighted that tackling & mitigating counterfeiting & smuggling is essential to achieving $5 Trillion Indian economy as illicit trade & illicit activities pose significant threats to our economic stability & development". Mr.Kotraswamy,M.Commissioner,Bengaluru North CGST  Commissionerate said that there should be collaboration between central agencies,state enforcement bodies,and civil society to successfully tackle this challenge & to safeguard our economy & society.

According to another FICCI CASCADE report titled "Illicit Markets": A threat to our national interests,which examined the impact of illicit trade in five key industries in India Viz: Mobile Phones,FMCG-Houehold & personal goodsFMCG-Packaged Foods,Tobacco Products and alcoholic beverages,the size of illicit market in the above mentioned industries was Rs.2,60,094 crore for the year 2019-20 with the FMCG industry -household & personal goods & packaged goods -together accounting for 3/4th of the total illicit value of goods in five key industries.

EXCLUSIVE COLLECTION OF PHILLIP PLEIN WATCHES AT " JUST WATCHES" STORE IN PHOENIX MALL OF ASIA.

Just Watches from Timex Group,Head Quartered in  Middlebury,Connecticut with multiple operating units & employing over 3000 employees worldwide. Just Watches,a one stop luxury watch destination and the International brand Phillip Plein was launched by actor Babil Khan. This new store "Just Watches" is in Phoenix Mall Of Asia,Bengaluru.

Spanning over an expansive 569 Sq.ft,the new Just Watches store will be a destination for luxury watch enthusiasts.Along with Phillip Plein, a brand known for its bold & extravagant designs that exude maximum luxury,the store will also feature an impressive portfolio of renowned watch brands such as Versace,Guess,Gc,Plein Sport and Daniel Wellington,catering to a diverse range of tastes &Preferences.

Expressing his enthusiasm,Mr.Deepak Chhabra,MD,Timex Group said,"This launch of Phillip Plein at one of the prime retail destinations of Bangalore  is a great oppurtunity to give consumers an experience of luxury.Just Watches store in Bangalore offers an array of international brands and now houses the range of Phillip Plein watches that boast of intricate details &edgy designs creating a distinctive appeal." Mr.Babil Khan said," I am excited about the Phillip Plein collection which exudes luxury with bold & edgy designs. I am sure the store will be a fantastic destination for all watch lovers".

BENGALURU INDIA NANO-13th EDITION FROM 1-3rd AUGUST 2024 AT HOTEL LALIT ASHOK IN BENGALURU.

 Bengaluru India Nano,India's Flagship Nano Technology event will be held from 1 to 3rd August,2024 in Bengaluru.The Focal theme of the event is " Nanotechnology for Sustainability,Climate, Energy & Healthcare".The event is expected to attract 25+ sessions,75+ Speakers,700+ delegates,6+GIA Countries,50+ exhibitors,175+Posters & 3500+ Attendees.This was officially announced by Shri.N.S.Boseraju,Minister of Minor Irrigation & Science & Technology,Govt.of Karnataka at a curtain raiser programme held in Bengaluru.

The event will witness the bestowing of the coveted" Prof.C.N.R.Rao Bengaluru India Nano Science Award'for making meaningful
contributions to Nano science.Another prestigeous award will be " Bengaluru India Nano Innovation Award".The prestigeous "Karnataka DST Nanoscience Fellowships" will be announced during the glittering awards ceremony.

STRENGTHENING FIGHT AGAINST GLOBAL CRISIS-AMR. EXPERTS VIEW AT EUROASIA 2024.ANTI MICROBIAL RESISTANCE (AMR) IS A CRITICAL GLOBAL PROBLEM AFFECTING HUMANS

EuroAsia 2024,witnessed participation from leading critical care specialists,experts who shared their concern over Anti Microbial resistance (AMR) & its increasing prevalence .Data suggests that 1.2 million deaths in India are due to anti microbial resistance (AMR),with an estimated  upto 10 million deaths annually by 2050.To effectively address AMR, adoption of a multi faceted approach is crucial.This includes implementation of surveilance & tracking systems,antibiotic stewardship,and infection prevention & control measures.

Addressing the media,Dr.Bharat Jagiasi,General Secretary,ISCCM, said," The resistance to antibiotics is leading to longer hospital stays,longer treament & mortality.There is a need to aggressively strengthen the fight against AMR & adopt One Health Stewardship practices to tackle the global AMR Challenge.Antibiotic resistance has accelerated the spread of resistant bacteria known as "Superbugs" which will put an immense strain on health systems and countries economy,which can result in increased hospitalization & deaths'. 

Dr.Pradeep Bhattacharya,President, Research Committee,ISCCM said," The medical fraternity must exercise caution in prescribing antibiotics to avoid unncessary risks and should adopt a judicious approach through stewardship programs.Excessive and inappropriate use of antibiotics is a key factor fueling the emergence of resistant bacteria,complicating the treatment of common infections and heightening the likelihood of severe outcomes & death.Apart from this,limited awareness among general public & patients about AMR hinder effective prevention measures". 

Dr.Srinivas Samavedam, President Elect,ISCCM said," The patient needs 36 to 48 hours for any antibiotic to be effective,a little trust is required from the patients. However,the patients take a 2nd opinion and change dosage.Pharmacies are also required to adhere to the norms & putting a red strip on  a medicine means that it should be sold with a prescription."

12th EDITION OF KERALA TRAVEL MART 2024 TO BE HELD IN KOCHI FROM 26-29 SEPTEMBER,2024.

India's largest Travel& Tourism Conclave draws delegates from across the world.Kerala Travel Mart (KTM-2024) braces up for receiving domestic delegates,travel writers,hospitality partners & also  foreign buyers  from 71 countries.This flagship event's inaugural ceremony will be followed by three days of sessions at the Sagara & Samudrika convention centres in Wellingdon Island on 27th,28th & 29th September,2024. The run upro KTM 2024 will see a pre mart tour from September 22 to 26,involving media persons,Vloggers & influencers. There will also  be a five day post mart tour across Kerala from September 30th for select buyers of KTM-2024.

THE INSTITUTE OF CHARTERED ACCOUNTANTS OF INDIA IS ORGANISING "STARTUP SPHERE" IN BENGALURU ON 27 TO 29th JUNE ,2024 AT KTPO.

 The Institute of Chartered Accountants of India (ICAI),is a statutory body established by an Act of Parliament.The Institute functions under the administrative control of the Ministry of Corporate Affairs,Government of India.The ICAI is one of the largest professional body of Chartered Accountants in the world.

About START UP SPHERE: is an inclusive program designed to unite the vibrant start up community,influential partners esteemed unicorns thought leading influencers, pioneering founders,astute investors,dynamic leaders and ambitious entrepreneurs for  an in -depth  discussions on various aspects of the startup landscape. Key focal points of the program include exploring governmental backing for start ups,diversifying funding channels such as revenue financing,debt options and hedging strategies.Emerging trends in start up ventures,the intricate dynamics of startup valuation,deciphering term sheets,share holders agreements and legal intricacies.

Startup Sphere offers a distinctive platform  for start ups to forge meaningful connections with peers,tap into the wisdom of industry stalwarts  and attract potential investors while staying abreast of the latest trends and innovations in the dynamic start up eco system. There will be 120 speakers who will address the participants. This is the second edition of Start up Sphere, the first one was held in Mumbai.

CA.Ranjeet Kumar Agarwal,President,ICAI,CA,Pramod Ramamohan Hegde,Chairman, Managing Committee Bengaluru Branch,CA.Kavitha Paramesh,CA. Cotha S Srinivas & CA.Geetha A.B. were also present.

RAMAIAH MEMORIAL HOSPITAL LAUNCHES NOVEL INTRA-OPERATIVE RADIATION THERAPY (IORT).

 In a stride towards advancing health care in India,Ramaiah Memorial Hospital,Bengaluru,a leading multi speciality Hospital announced a major feat in Cancer Care by successfully conducting Two Breast conservation Cancer surgeries by using Intra Operative Radiation Therapy (IORT) with an IORT X-Ray Device to tumours and tumours bed following surgical resection in a single sitting. Thus achieves significant advancement in Cancer treatment to enhance quality of life for the patients.

As per the National Cancer Registry under ICMR- NCDIR,Female Breast Cancer (FBC) is the leading cause of cancer incidence and mortality in India and accounted for 13.5% of all new cancer cases and 10% of all cancer related deaths, Infact, breast cancer is the common form of cancer in India & accounts for 25-32% of all female cancers in cities like  Delhi,Mumbai,Chennai,Bengaluru & Ahmedabad.The projected  total cancer burden in India is expected to reach 29.8 mn DALY's (Diability Adjusted Life Years) in 2025.

IORT as a radiation therapy aids in replacing multiple weeks of post surgery traditional radiation therapy. Dr.K.Harish,Director,Ramaiah Institute of Oncosciences & Dr.Kirthi Koushik A.S.,HOD & Senior Consultant -Dept.of Radiation Oncology, Ramaiah Insitute of of Oncosciences under Ramaiah Memorial Hospital said,"  the surgical and & Radiation team performed Breast Conservation Surgery and  IORT procedures on Two breast cancer patients .In these Two cases,Ramaiah Memorial Hospital demonstrated the transformative impact of IORT. Intra Operative Radiation Therapy has several benefits over other radiation therapies".

The benefits of IORT are : 1.Precise Dose Delivery. 2.Sparing of normal tissues.3.Improved quality of life.4.Patient convenience. 5.Lower Costs to patients. 6.Saves Time.7.Fewer treatment sessions. 8.Less damage to surrounding tissues.9.lower risk of side effects.

IORT is used in a wide variety of sites such as breast cancers,locally advanced & recurrent rectal cancer,retroperitoneal sarcomas,soft tissues sarcomas,pancreatic cancer,gynecological cancers & genito urinary cancers.

Dr.M.R.Jayaram,Chairman,Gokula Education  Foundation &  Gokula education Foundation ( Medical) said," It is indeed a moment of pride for Ramaiah Memorial Hospital that our clinical experts have achieved such a marvelous feat in cancer cure."

IORT emerges as a promising option for select breast cancer cases,offering radiation therapy in tandem during surgery & minimizing need for prolonged external beam radiation therapy.