Social Beat, India's fastest growing digital marketing company organised the 8th edition of the Digital Leadership Summit 2022 in Bengaluru recently.The theme was " Growth through Innovation". The day long summit saw deliberations by subject experts on how digital marketing enables growth in both traditional as well as new age companies. Some key topics discussed during the summit included driving profitable growth with Google and Meta building from India to the world,bridging the gap between sales & Marketing,using analytics to drive marketing decisions driving D2C growth,channel mix optimization and the growth story of one of India's largest trucking platforms.
Raghunandan G,Founder,Zolve said," the role of marketing is very important for a business to grow as according to him marketing plays a bigger role than any other operation in the Company as there is no brand loyalty for consumers these days.He cited the example of Web Taxi Services & Food delivery platforms,where the customers will go to the app that gives best deal at that time.Mr.Raghunandan said that the companies need to adapt to changes quickly.as you can't capitalize on a single innovation for long.According to him,how a company leverages the market when their innovation is in demand makes or breaks the brand.
Ruchi Kohli,Head Partner Management,Meta,mentioned about how brands can drive profitable growth with Meta.Anand Iyer,Manager,Google Customer Solutions spoke on driving profitability and scale with Google. Other speakers at the summit included Sanjay Kumar Jariwal,CMO,Prestige Group,Manish Singh,Chief Product Officer Blackbuck,Abhijeet Patil,VP,Sales & Marketing,Upgrad campus & Rahul Dutta,GM,Growth Wingreens .
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