MAHINDRA LAUNCHES "JIVO"-A NEW SMALL TRACTOR.

Designed to give more power,performance & profit to Indian Farmers.
With its narrow & compact design & high power,JIVO will be an ideal
choice for the growing segment of Horticulture & Row Crop farming.

Mr.Ravindra Shahane,VP-Maketing,Farm Equipment Sector
M&M (left) & Mr.Vijay Kumar Sharma,Zonal Head M&M (Right).

Mahindra & Mahindra  Ltd's Farm Equipment  Sector (FES), a part
of the USD 19 billion Mahindra group announced the launch of the
Mahindra JIVO,a new age,superior technology in small tractor platform 
in the sub 25HP category,in Bengaluru.It will be sold in Karnataka with
immediate effect at a starting price of Rs.4.00 lacs for the 4WD model,
ex-showroom in karnataka.

The land holdings in the country is as follows: Only 2% of Indian farmers
hold more than 20 acres & 80% of the Indian farmers hold less than
5 acres.Hence, this Small tractor will be an ideal choice says Mr.Ravindra Shahane,
Vice President - Marketing,Farm Equipment Sector,Mahindra & Mahindra Ltd.
Mahindra & Mahindra Ltd., is the market leader in the tractor segment as they
hold about 45 % share in the market.