The interior view of Linen Club.

Mr.Rohit Bal inaugurating the Linen Club show room

LINEN CLUB UNVEILS ITS NEW RETAIL IDENTITY IN BENGALURU.

"Linen Club" fabrics the premium brand from Jayashree
Textiles ,a Unit of Aditya Birla Nuvo Ltd.,launched their exclusive store in Indiranagar in Bengaluru.
About Flax Fiber:It is termed as the "Queen of Fibers".

Addressing the media,Mr.Thomas Varghese,9Business Head-Textiles) said,"The new retail identity of Linen Club is classy & the overall look & feel is high street fashion combined with
elegance".

Mr.Krishnamurthy,CEO-Domestic Textiles  Aditya Birla group said,'The fashion statement for any season would be to dress up in linen and enjoy the multitude of colours & amazing variety
of Linen products".

Jayashree Textiles (Linen Club)  was the first company to be authorised by CELC 
(European  Confederation of Flax and Hemp) for using European Flax to communicate
the genuinity of Pure European Linen and it is also a corresponding member of CELC.

The address of the store is: 4031,100 feet road,Indiranagar,Bengaluru,Karnataka.