THE 57th IDEA FILMFARE AWARDS 2011.

Since its inception in the 50's,the filmfare awards has been the gold standard to gauge excellence in cinema.The award night has become the most sought after event and continues to hold a special place in the hearts and minds of denizens of the film industry.This is the fourth consecutive year that Idea has been associated with the Filmfare Awards, setting a benchmark for cinematic and entertainment excellence in the country.

Every actor,director or technicians aspires to have the black lady up on their mantelpiece.The Filmfare award is considered a symbol of cinematic excellence.Addressing the media,Mr.Ambrish Jain,Dy.Managing Director,Idea cellular said,'Idea filmfare awards are an extension of Idea's commitment to provide the very best to its customers through service and entertainment".

The actress Asin was also present on the occassion.