In affirmation of Kerala Tourism's strategy to connect with travellers through digital medium,Kerala Tourism walked away with the coveted Gold Award at the PATAGold Awards 2025 in the category of "Most engaging Social Media campaign" for its ground breaking meme-led Makeover campaign.This recognition is a testament to Kerala Tourism's innnovative digital approach that blends humour,cultural relevance,and story telling to spark meaningful engagement in today's fast paced On line environment" said,Mr. P.A.Mohamed Riyas,Tourism minister of Kerala.
The Award will be presented on August,27, at the PATA Gold Awards,2025 Gala Dinner on the sidelines of PATA Travel Mart at the Queen Sirikit National convention Center,Bangkok,Thailand.
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