India's largest Intrnational conference & exhibition for the agarbathi industry was inaugurated by Smt. Shobha Karandlaje, Union Minister of State for Micro,Small and Medium Enterprises at Tripura Vasini,Palace Grounds Bengaluru, yesterday. The three day event starting from yesterday was themed "Traditionally Modern". The minister aloso unveiled the Bureau of Indian Standards (BIS) Certification to establish a new quality benchmark to elevate India's incense manufacturing to Global standards.Speaking at the inauguration,Smt.Shobha Karandlaje,said," The Indian agarbathi industry is the essence of our culture.We aim to create awareness about the agarbathi industry,which has been falsely portrayed harmful,while also calling for research backed scientific evidence. She also urged the need for using natural flowers for fragrance as our country is the largest producer of flowers.".
The expor brings together industry experts,innovators and thought leaders for curated sessions on fragrance,sustainability & entrepreneurship .The inaugural day featured renowned mythologist Mr.Devdutt Pattanaik,who shared the insights on the symbolism of fragrance in Indian tradition and spirituality.Mr.Ambica Ramanjaneyalu,President,AIAMA,& Managing Director,Ambica group of Companies said," AIAMA Expo 2025,marks a defining moment in our industry's journey.It brings together manufacturers,suppliers and innovators under one roof to celebrate 75 years of legacy while embracing a future driven by quality,sustainability & growth".
Mr.Arjun Ranga,Chairman,AIAMA Expo Committee 2025, & Managing Director,Cycle Pure Agarbathi said," The expo showcased how the agarbathi industry is evolving by combining traditional artistry with modern business practices." spread across 1,20,000 Sq.Ft will have curated seminars that will cover various aspects of agarbathi industry including job creation,sourcing of raw materials, research on new fragrances packaging,women empowerment ,export oppurtunities and new age marketing.